The Letter

Not long after I started my first entrepreneurial endeavor in my early twenties, I received a solicitation to sample a collection of direct sales letters. Much to my surprise the keystone example used was the same letter my Grandfather's organization had mailed out to successfully fill this trip. This book on Direct Marketing heralded this letter as an example of completely selling out it's allotment in one mailing, successful not only in it's actual writing, but as the book stated also for being sent out to the correct market.

This letter, I just learned is posted on the internet all these years later by www.succezz.com a website that promotes books about education and learning.

Here is a copy of the letter that took people around the world.

It's an interesting read, and has short descriptions of the itinerary planned for each stop over, even a piece I was unaware of previously, a private audience with the Pope in Rome.